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Course: Write Press Releases which get your FEATURED in the Media!

You, too, can get featured in mainstream media!

Learn how to get noticed by journalists:

📌 Gain expert status for your niche in the media. 

📌 Create 'street cred' for your business.

📌 Increase your visibility and your sales.

Knowing how to approach the media will make all the difference between getting featured and being ignored.

I want to be featured in the media

Writing a good press release is a skill which can be learned in a few steps.  Learn the formula which will get you noticed.

This course will make sure that YOUR press release will be noticed, read and even published (and not end in the bin, as thousands of press releases do

Press Releases are a perfect tool to establish yourself as an expert: If done right, you will be able to keep yourself in front of editors and generate occasional coverage. Over time, editors will get to know you and approach you for stories.

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☀️ The 4 critical steps that are key to writing a winning press release. 

☀️ How to discover your story which is worth shouting from the rooftops about (and getting printed).

☀️ Easy-to-follow guidance on how to include photos.

☀️ Press Release Etiquette

☀️ Exercises for you to practice what you learnt.

☀️ Workbook for you to download.

This is for me!


How to create a relevant media list plus Google Sheet template.

Find the media contacts you want and organise them in a Google Sheet.


Press Release Template

I want to be featured in the media

You will learn...

  • When to use a press release
  • How to structure a press release
  • How to determine your story
  • Press Release etiquette
  • And, as a bonus: How to find journalists who want to hear from you

I want to learn how to write successful press releases!

Hi, my name is Elke Koessling-Winzer. I have worked in PR/ Communications & Events for close to 40 years and hold an Honours Diploma in Journalism.

Originally from Germany, I have lived in the UK for the past 22 years.  Over all these years I have written countless press releases which usually get picked up by journalists in the print media, radio and TV. 

I look forward to sharing my press release formula with you and can't wait to help you and your business become noticed by the mainstream media.

Launch price: £47.00 

Sign up now to secure the low launch price of £47.00
which will not be available forever. 

Getting featured in the media is not rocket science - get the skill sets in this course, and you, too, can be featured in publications around the world.

PS: This course is a step-by-step guide which also gives you the opportunity to apply what you have learnt. By the end of the course you will have your first Press Release which is ready to be sent out to the media.
Overall time needed: 1 to 2 hours (Only have 15 minutes at the time? No problem - you'll be able to tackle individual units and get results as you go).

7 Modules


What's the point of a press release and why are they important to build your brand.

Prepare your Press Release

Define your news and prepare quotes from stakeholders.

Downloads and Templates

Your workbook and other relevant downloads and templates

Bonus: Press Release Etiquette

The dos and don'ts in media relations.

Before you go....

Time to say good bye (for now!)

Modules for this product 7
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