📌 Gain expert status for your niche in the media.
📌 Create 'street cred' for your business.
📌 Increase your visibility and your sales.
Knowing how to approach the media will make all the difference between getting featured and being ignored.
Writing a good press release is a skill which can be learned in a few steps. Learn the formula which will get you noticed.
This course will make sure that YOUR press release will be noticed, read and even published (and not end in the bin, as thousands of press releases do every.....single......day...)
Press Releases are a perfect tool to establish yourself as an expert: If done right, you will be able to keep yourself in front of editors and generate occasional coverage. Over time, editors will get to know you and approach you for stories.
☀️ The 4 critical steps that are key to writing a winning press release.
☀️ How to discover your story which is worth shouting from the rooftops about (and getting printed).
☀️ Easy-to-follow guidance on how to include photos.
☀️ Press Release Etiquette
☀️ Exercises for you to practice what you learnt.
☀️ Workbook for you to download.
How to create a relevant media list plus Google Sheet template.
Find the media contacts you want and organise them in a Google Sheet.
Press Release Template
You will learn...
Hi, my name is Elke Koessling-Winzer. I have worked in PR/ Communications & Events for over 35 years and hold an Honours Diploma in Journalism.
Originally from Germany, I have lived in the UK for the past 20 years. Over all these years I have written countless press releases which usually get picked up by journalists in the print media, radio and TV.
I look forward to sharing my press release formula with you and can't wait to help you and your business become noticed by the mainstream media.
Launch price: £47.00 (normal price: £147.00)
PS: This course is a step-by-step guide which also gives you the opportunity to apply what you have learnt. By the end of the course you will have your first Press Release which is ready to be sent out to the media.
Overall time needed: 1 to 2 hours (Only have 15 minutes at the time? No problem - you'll be able to tackle individual units and get results as you go).