It’s a noisy world out there, and getting your business, products or services noticed is hard work. Daily posts on Facebook, Instagram etc take up a lot of time and, let’s face it, energy. While we create yet another post and make sure we know all the right hashtags, we don’t have the time to actually work on our businesses. Sounds familiar?
Social media is important - sadly there is no way around it. However, what if we could just get exposure to thousands of new people in one stroke?
Getting featured in the media helps you to increase your visibility, gain expert-status and it also looks very (!) good when you can share newspaper clips on your social media. It sort of gives you street-cred (like awards, but that’s a topic for another day…..).
Like with everything else in life, it helps if you know how to get the attention of journalists. Use the wrong format or disrespect a journalist’s time and expertise, and the chances that anyone will as much as look at your amazing business are as good as zero.
To help you get started, we have put together a free press release template.
Have fun and get your business out there!